UTA culls its data from social media, ecommerce, and search sources, building a picture of how consumers’ behavior could impact business opportunities. At any given time we’re working on somewhere between 20 and 50 projects at a time … The vast majority of agents in the company rely on us to provide the insights they’re looking for.”
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“Now we’re part of the mainstream fabric of the agency. Launched in 2017, “when we first started we were kind of the shiny new toy,” he said. “We have been employed to support those overall deals for our writer clients, our director clients, with the streamers,” said Joseph Kessler, global head of UTA’s data division UTA IQ.
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When Apple, Amazon, and Netflix are not just tech companies but Hollywood power brokers, approaching a negotiating table without artificial intelligence is bringing a knife to a gun fight. Technology that was once a novelty, or perceived as an existential threat, is now employed by everyone from major talent agencies and studios to independent producers. Jumpcut is also using AI to demonstrate that “risky” projects from underrepresented creators and talent have an audience it’s developing a college-set TV comedy series with the popular Facebook group Subtle Asian Traits. Jumpcut is one example of how the industry is turning to data and artificial intelligence to discover talent, identify business opportunities, and navigate a landscape dominated by streamers that keep a tight lid on their own insights. Oscars 2023: Best Adapted Screenplay Predictions Netflix's 'Mo' Finds the Funny in Refugee FamiliesĦ0 Must-See New Movies to Watch This Fall Season
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“It shows that the approach works,” Hosanagar said. Hopkins had just sold a spec script to NBC around the time Jumpcut’s technology had identified her as promising talent.